Nobody rings on a recommendation any more. They search your name first, and your website decides whether they dial. I work inside an accountancy practice and I build websites for practices — so I know exactly what that page needs to do.
Tick the ones that sound like your site.
None of them are the design. Here's what each one actually costs you.
“Businesses of all shapes and sizes” tells a dental practice owner nothing. If a visitor can't see themselves on the page, the only thing left to compare you on is fee.
Home. About. Services. Contact. That's a leaflet with a domain name. Nothing on it is trying to start a conversation with the person reading it.
Most people reading it aren't switching accountants this week. They're switching in March, or after a bad VAT quarter. You offer them “call us” or nothing — so you get nothing, and you never learn they were there.
Bookkeeping. VAT. Payroll. Year-end. That's a menu, and menus get price-compared. Name the problem you solve and the outcome you deliver, and price stops being the opening question.
Broken on a phone, which is where the check actually happens. Team members who left in 2022. A copyright date that gives it away in the footer. None of that is a design opinion — it's a signal about how the practice is run.
Fixing one of them usually beats a full redesign. Tell me your site and I'll show you which one is costing you the most — on a mockup of your own homepage, free.
There's no missed call and no bounced email. Just a recommendation that quietly went nowhere, and a referrer who assumes you were too busy to take it on.
By the time a prospect reaches your number, they've already decided roughly what you're worth. They decided it from your website, before you spoke.
A form with Name, Email and Message books anyone. The wrong-fit enquiry lands with exactly the same weight as the right one, and you find out too late.
Not a quote. Not a discovery call. An actual designed homepage for your practice, so you can see it before you commit to anything at all.
I'm Zayn. I work inside an accountancy practice, and I build websites for accountancy practices.
That's the whole pitch. I've sat in the meetings where a good lead goes cold and nobody can explain why. I've watched what actually brings work through the door in a firm this size, and it's almost never what the website is doing.
Most web designers selling to your profession have never spent a day inside one. That's why their sites look fine and convert nothing.
Yes, and there's no catch worth worrying about. I design the homepage, you look at it. If it's not right, we stop there and you've lost nothing but the ten minutes it took to send me your link.
I do. Every package includes the copy, written around the problems your clients actually arrive with. You won't be sent a blank template and asked to fill in an About page.
Completely. No lock-in, no hostage hosting, no monthly fee you can't leave. Care plans exist if you want one, but they're optional and cancellable.
One working day for a reply. If your site is already doing its job, I'll tell you that too.